Want to improve your SEO? Check out this list of free keyword tool that can help you find issues and boost your rankings. These tools use updated technology to analyze data, research, check your code, and perform other SEO site audit tasks efficiently.
The great news? You won’t need to empty your wallet. There are plenty of excellent free SEO tools that are perfectly suitable for smaller websites and SEO projects. What’s more, they frequently provide the same features and data as their paid counterparts.
This means that when your requirements surpass what the free version offers, transitioning to the paid versions for continued success is a smooth process.
For now, explore this list of free keyword tool for your site audits to kickstart your journey.
Ahrefs is a reputable and widely used SEO software suite that provides a range of features for keyword research, backlink analysis, competitor research, site audits, and more. However, access to these features typically required a subscription.
Ahrefs offers several keyword tools that provide a list of the top 100 keywords. These tools also show keyword volumes and indicate which search engines they are associated with, including Amazon, YouTube, Bing, and Google.
Ahrefs has explained where they gather this data, stating:
“Our free tools access the same database as our main tools. We collect data from sources like Google Keyword Planner, clickstream data, and data partnerships.”
Regardless of the data source, this tool is a valuable resource for generating topics for articles and content writing.
Siteliner offers a free duplicate content tool, powered by CopyScape, which is known for checking plagiarism.
The standout feature of Siteliner is its ability to find pages on your website that have similar content. This helps you find areas where you can improve your content.
It’s important for articles to have unique content. If multiple articles share the same content, it can cause de-indexing of the website in google search console.
By removing duplicate paragraphs across your articles, you can make your web pages stand out. Keep in mind that the scanner checks up to 250 pages, but it’s still helpful in identifying potential issues, especially with thin content pages.
The Worldwide Web Consortium has a handy HTML checker tool. It not only checks your HTML but also shows how your headings (like H1, H2, etc.) appear on a web page. This is valuable for understanding how Google sees your webpage or a competitor’s.
To see the heading outline as Google does, just select “Show Outline.” The results can reveal issues with your website’s design.
If the tool struggles with your HTML, try this: restart the process, go to “More Options,” and select a document type. This should make the heading checker work smoothly.
Netpeak Spider is a crawling tool with a generous free version that can check up to 100,000 URLs. It looks at more than 80 SEO problems and over 100 technical website issues. It also helps with competitor research.
In summary, the free Netpeak Spider tool is a great companion to the free Screaming Frog tool because they offer different features and ways to present data.
MobileMoxie offers Mobile SEO Tools that are very useful.
Their SERP checker shows how your website ranks on various mobile phone screens. What’s great is that you can pick any city in the world to see local rankings. This is handy for local SEO and working with clients in different locations.
They also have a Web Page Checker that displays how your webpage appears on different mobile phones. This helps you optimize your site for better performance on various devices.
The tool is fully functional and free to use three times. It’s a versatile tool for mobile SEO and local rankings.
Xenu Link Sleuth is a classic free SEO tool that acts as a site crawler.
It’s mainly known for finding broken links, both internal and external, and giving you a report about them. But, it’s not just for broken links. Xenu also offers reports on page titles, orphaned pages, redirects, and pages that can’t be found (404 errors).
In essence, it’s a versatile tool for checking various aspects of your website’s health.
Answer the Public is a well-known and free keyword tool that deserves a mention.
Here’s how it works: you start by entering your keyword, and it gives you a visual map of popular keyword phrases categorized by question types like who, what, where, when, and how.
For instance, if you entered “SEO,” it would show you related questions like “What is SEO?” or “How does SEO work?”.
It also gives you the keyword data in a spreadsheet, neatly organized by question type. It’s a great tool for brainstorming content ideas and understanding what people are searching for.
The DNS Checker tool checks if your website works properly worldwide. It finds problems with server settings that stop Google and others from reaching your site.
I once fixed a big issue with it when Google couldn’t access a site because of a bad server setting. If your site is hard to reach for search engines or users, use the DNS Checker tool.
GTmetrixis a popular online tool used to measure and analyze the performance of websites. It provides valuable insights into a website’s speed, loading time, and overall performance. GTmetrix assesses websites using various metrics, including Google’s PageSpeed and Yahoo’s YSlow, and presents a detailed report with recommendations for optimizing the site’s performance.
Website owners and developers use GTmetrix to identify and resolve issues that can impact user experience and search engine rankings. By analyzing factors such as page load times, image optimization, code efficiency, and more, GTmetrix helps users fine-tune their websites for improved speed and responsiveness. It’s a valuable resource for optimizing web performance and ensuring a better browsing experience for visitors.
YSlow Performance Audit is a part of the YSlow tool, which helps website owners and developers make their websites work better. It is like a special add-on for web browsers like Google Chrome and Mozilla Firefox.
When you use YSlow Performance Audit, it checks how well your website is doing in different areas like loading speed and how it delivers content. It uses specific rules and tips to tell you what you can do to make your website faster and more efficient. This can make your website work better and make visitors happier.